The Brown family started Impact Coffee in 2014 sharing a building with their first business, The Perfect Edge, a custom frame shop. It wasn’t long before Impact quickly out grew the 15 seat cafe and began their first expansion. The Perfect Edge moved down the block and Impact expanded. 

Fast forward to the summer of 2019 and owners Jeff and Sean take on their biggest expansion yet, renovating a cornerstone of Decorah that was home to JC Penny’s for over a 100 years. The roastery moved from Jeff’s garage and the coffee bar expanded it's menu to include a full bar for craft cocktails, beer and wine. 

What started as a tiny cafe in a frame shop is now the largest coffee shop in Iowa!